Audi slammed for advertisement comparing women to used cars in China
Audi has caused an uproar in China after launching an advertisement that compared women with second-hand automobiles, with many labeling it as sexism.
The advertisement begins with a figure, presumably a mother-in-law, interrupting a bride and groom as they are saying their vows, before yanking the bride’s nose, pull her ear, and force her mouth open to look at her teeth.
The bespectacled woman then makes an “Ok” sign with her hand to show her approval, before giving a surprise look after turning her attention to the bride’s breasts.
A voice-over reminding viewers that “an important decision must be made carefully” is then accompanied with a moving Audi car. The advertisement ends with a message to visit the company’s second-hand car sales webpage.
Audi is one of the most popular car makers in China, together with Mercedes-Benz and BMW.
This is not the first time an advertisement has caused controversy in China, with Chinese laundry detergent company Qiaobi’s advert of black man being stuffed into a washing machine by an Asian woman, together with Qiaobi laundry detergent, and emerging as a fair-skinned Asian man, causing the most controversial.