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Walmart apologises for using N-word in online product description

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By John McCarthy, Opinion Editor

July 18, 2017 | 3 min read

Walmart has been criticised after an antiquated online product was described as ‘n-word brown’ in a listing, a term that has now understandably been retired from the colour chart it once eschewed.

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Walmart's listing

The retailer, working with a third party seller, was found to be selling a wig cap carrying the offensive description. It has since removed and the company has offered an apology for the listing, but not before it was screencapped by a Twitter user.

The company said: “We are very sorry and appalled that this third-party seller listed their item with this description on our online marketplace. It is a clear violation of our policy, and has been removed, and we are investigating the seller to determine how this could have happened."

The product did not go down well on Twitter.

The incident shows the dangers of working with third party sellers, if the measures to catch such gaffes are not in place.

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