Lexus Australia has collaborated with author James Patterson in a campaign promoting the luxury marque’s latest model.
The automotive brand enlisted Patterson, the best-selling author of Kiss The Girls and Along Came A Spider, to use his descriptive prose to craft a review of its new LC 500 coupe model.
The review serves as a soundtrack to the new campaign, which also features a voiceover from Patterson against images of the vehicle.
“At first I wondered why Lexus chose me to review the LC 500,” said Patterson. “But after one drive, I realise a car like no other, needs a review like no other. I hope it’s as breathtaking as any of my best-selling thrillers, because the LC 500 deserves all that and more.”
Vin Naidoo, corporate manager of marketing operations and sales at Lexus Australia, said, the vehicle “signals a new chapter for the Lexus brand as we evolve beyond a luxury automotive manufacturer to a global luxury lifestyle brand.”
The campaign was created by Lexus Australia’s advertising agency M&C Saatchi.
M&C Saatchi executive creative director Michael Canning, said: “The Lexus LC 500 automotive review deserved a level of writing to match the vehicle’s level of performance. A collaboration between Lexus and James Patterson was the perfect way to bring the experience of the LC to life, as both a brand and an author who place such high importance on their respective crafts”.