Apple has been championing the photography skills of iPhone users in an ad campaign that generates excitement around the concept of the device as a high quality camera.
The company is exhibiting user contributed images ‘Shot on iPhone’ on billboards across the globe, and has been doing so for three years.
Its latest drive is really encouraging Apple users and photographers to get out there with the world’s billboards potentially serving as their gallery.
The work from TBWA\Media Arts Lab has most recently celebrated an image snapped by Instagrammer Francis Olarte across the globe, and he’s been sharing snaps of the placements on his profile, according to Mashable.
The social media element birthed by the placements helps showcase the strength of the work and underline the social media exposure a clever OOH placement can provide.
The Singaporean-based Filipino’s summery snap of his niece Ava also provided the perfect platform to display the iPhone 7’s water-resistant casing.
Here are some of the placements he shared.
Of course, now the Apple iPhone is over a decade old, it has contributed billions of images to the entity we know as the internet and has helped define the era in which we live. Here's The Drum's take on the definitive iPhone ads of the last 10 years.