Read our new manifesto

Disney and Lenovo reveal augmented reality games including Star Wars holochess

Disney is embracing augmented reality by bringing to life a beloved component of the Star Wars universe, the holochess displayed on the bridge of the Millennium Falcon in a New Hope and the Force Awakens.

Holochess, a bizarre claymation hologram projection somewhat approximating chess was showcased by Disney during the weekend, making use of a Lenovo-made augmented reality headset that pairs with smartphones that can project the board onto any table or surface.

The partnership between the entertainment entity and the tech company show has been dubbed ‘Jedi Challenges’. Bundled in the package are features that allow users to swing lightsabers and get a birds-eye view of the Star Wars battlefield.

Below is some footage of the feature in action.

The gear is reportedly to be available to buy from Best Buy soon.

Earlier this month, Pokemon Go celebrated it’s one-year anniversary, The Drum asked if the game had changed how marketers perceive augmented reality.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis