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The Drum Contributor Network content platform launches to offer companies a new approach to content marketing

July 17, 2017 | 4 min read

The Drum has launched a new content marketing platform that enables companies to publish their own content directly onto The Drum’s internationally respected website putting their business success stories, insights and latest news in front of The Drum's one million global online readers every month.

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The Drum Contributor Network gives all members based and operating anywhere in the world their own dedicated company page on where they will be the sole editor, sole content contributor and sole advertiser.

Functionality will enable all members to self-publish unlimited content in terms of expert insights, latest project work, case studies, news and opinion articles to their page and social sharing widgets will enable members to share their content to audiences beyond The Drum’s website. This content can be supported by images and video.

The company information and content uploaded to a member’s page will also drive The Drum Contributor Network search engine ensuring that potential clients and customers using The Drum’s website to source potential suppliers can do so quickly and easily from numerous pages within The Drum's website.

In the coming weeks new Contributor Network page designs and increasing functionality will be introduced to make The Drum Contributor Network content platform more user friendly and give members of higher membership levels, set to be revealed in the coming weeks, even more control of where their content is surfaced within The Drum’s online eco-system. In the coming months Contributor Network members will also have the ability to direct their content to The Drum’s audiences on other platforms such as Twitter, LinkedIn, Apple News and more.

All current Premium and Elite members of The Drum Network and Platinum members of The Drum’s Recommended Agency Register will also gain immediate access to The Contributor Network platform as part of their membership packages so they can continue to post unlimited content to help raise their profile.

Speaking of the creation of The Drum Contributor Network, Diane Young, managing director at The Drum, said: “The Drum thrives on great content and the content that has been supplied by thousands of great businesses in the marketing sector over the last three and a half decades has enabled The Drum to become one of the most read online marketing, media, creative and tech websites in the world.

“With the development of The Drum Contributor Network we are creating an exciting platform that will really empower companies who want to reach our audiences to publish as much content as they like and use the tools and functionality that we are building into the platform to push that content into the various parts of The Drum’s website that together attract more than one million readers every month.

"We have more exciting functionality to reveal to Contributor Network members in the weeks and months ahead and we are confident that we can create something really special with The Drum Contributor Network that will help ambitious and growing businesses operating in our sector on a global scale."

The Drum is also launching a new content creation service, so if companies don’t have the time or internal resource to create content for their Contributor Network page experienced B2B journalists can be hired to guide, advise and help. These services are priced per job and prices are available on request.

For further information on how your business can join The Drum Contributor Network and start contributing content today please visit The Drum Contributor Network membership section or contact our membership team on 0141 559 6070 or by email.

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