The Drum Awards for Marketing - Entry Deadline

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By Ayesha Salim | Content Lead

July 17, 2017 | 1 min read

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Marketers are increasingly embracing technology to inform their campaigns and drive better business outcomes. But with automation predicted to claim 50% of all jobs in the next 30 years, should marketers be worried? And can creativity ever be automated?

The Drum, in association with real-time media agency Tug, decided to find out by asking top speakers how they see technology impacting creativity at the Tug Life: Human Vs Machine four-day pop-up expo in June.

On day two of the event, industry experts from The Guardian, Guinness World Records, Mondelez, Contagious Communications, SI Partners, and Tug were asked whether they foresee creativity ever being automated and which technologies will impact the way brands reach new audiences.

Watch the full video above to see what they had to say.

Find out more about Tug by clicking here.

Marketing Creativity Automation

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Tug Agency

Tug is a performance driven, global digital marketing agency, optimised to grow ambitious brands, through the smart combination of data, media, content and technology.

Our offices in London, Berlin, Toronto and Sydney mix local capabilities with international scale to drive real business advantage for our clients, removing barriers to siloed thinking for optimal outcomes.

Tug supports brands - across a wide variety of verticals - looking to capitalise on the growing number of consumers online, with integrated, data-driven digital campaigns.

The team focuses on driving results and holds themselves accountable for each client's performance.

Proudly working with clients such as Muller, WWF, Zipcar, Compare the Market and Norton.

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