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ASB New Zealand promotes America's Cup sponsorship in new campaign

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By Danielle Long, Acting APAC Editor

July 17, 2017 | 1 min read

New Zealand bank ASB has launched a campaign to promote its sponsorship of Team New Zealand in the America’s Cup.

The campaign, called ‘The Ghost of San Francisco’ aims to pay tribute to the team and celebrate the teams historic win at the event in Bermuda, while generating awareness of ASB’s role in supporting the team.

The campaign features a TV commercial created by With Collective and The Downlow Concept.

ASB New Zealand: advert-body-3 by With Collective

By ASB New Zealand

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