Aldi gets ‘Dave’ approval in ad to encourage customers’ feedback

Aldi seeks Dave's approval in new ad

Supermarket chain Aldi has launched a 30-second TV ad in Australia featuring a man named Dave, supposedly a man of few words, to tell customers that their opinions good or bad, matter to them.

The ad sees Dave saying “not bad” after taking a bite off a sandwich and his words are spread rapidly by mouth of word before being picked up by major news outlets as breaking news.

Devised by BMF to promote Aldi’s Good Different brand platform, Aldi hopes to encourage shoppers’ feedback though its Testers Club to help the company improve the quality of its products.

BMF previously produced Aldi’s ad for its sponsorship of Football Federation Australia’s grassroots junior program, which aims to help young Australian footballers grow on and off the pitch.

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