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Creativity Grocery Delivery

Peapod unveils trucks in New York with locally-created art

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By Haley Velasco | Freelance journalist

July 16, 2017 | 4 min read

Have you ever ordered your groceries online and had them delivered to your apartment? Then you have probably used, or at least heard of, Stop and Shop’s Peapod brand, the country's leading online grocer with over 40 million orders delivered to date. As the culmination of their open art competition celebrating Brooklyn, NY, the company unveiled five winning pieces of art will adorn the sides of their delivery trucks that will service the NY metro area this summer.

Peapod unveils trucks in New York with locally-created art

Peapod unveils trucks in New York with locally-created art / Courtesy of Peapod

The project was created in April to “celebrate Brooklyn’s thriving community of artists, foodies and more,” according to Peapod. The contest was created to get more involved with the communities that they serve, according to the brand.

"We launched this competition to thank our Brooklyn customers and celebrate the community," said Jennifer Carr-Smith, Peapod President. "The submissions exceeded our expectations and truly captured the spirit of Brooklyn's dynamic neighborhoods and Peapod's passion for fresh food and excellent service. We hope New Yorkers will enjoy seeing the colorful designs on their streets and will continue to welcome Peapod into their homes."

Started in 2015 in Brooklyn, this competition goes back to the company’s roots and celebrates its origins. Three of the competition’s winners are Brooklyn artists. Each winner receives a $750 gift card for groceries.

"Our business is about delivering affordable fresh groceries, convenience, and creative meal solutions," Carr-Smith said. "But it's really so much more than that – we want to celebrate with our customers in their unique communities. What better way to thank Brooklyn for welcoming us than to connect with its thriving art community to share their creativity with the entire city. We know the wide pool of talent in Brooklyn and across Peapod's markets will create some incredible artwork to be featured on our trucks."

The brand offers over 200 pick-up locations and works in 24 markets, including New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.

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