Marketing T in the Park DF Concerts

T in the Park: Tennent's and DF Concerts decline committing to the festival's future


By Stephen Lepitak | -

July 14, 2017 | 3 min read

The future of Scottish music festival T in the Park (TITP) continues to be hazy as neither organiser DF Concerts or sponsor Tennent's will commit to its return, amid its apparent replacement by sister festival TRNSMT.

T in the Park

T in the Park

The Drum posed the question to the firms on the news that Glasgow-based replacement festival TRNSMT, that lands on the same weekend TITP traditionally sits, will return in 2018, bringing into doubt the return of the Tennent's-sponsored festival.

A report in the Evening Times claims that T in the Park will not return for a second year amid issues continue to arise around the Strathallan Castle site where the festival was hosted for the first time in 2017. However, organiser DF Concerts told The Drum that no final decision had yet been made on the future of the event.

Tennent's, which has supported TITP for over 23 years, also told The Drum: "To echo our friends at DF Concerts, we’re not ready to discuss plans for the future just now. As soon as we are in a position to do so, we will.”

TRNSMT served as a compact festival in Glasgow Green, it was headlined by Radiohead, Kasabian and Biffy Clyro. The organisers had a reduced responsibility for festival-goers as a result of the removal of the overnight camping that was present at TITP.

It was a more muted affair with only one main stage each evening, presenting less musical choice than TITP. It enjoyed substantial BBC coverage of its top acts, which could help to raise brand awareness for 2018.

In the absence of a lead sponsor like the TITP/Tennent's relationship, TRNSMT was partnered with Carlsberg, Somersby, Utilita, Pepsi Max and more.

Marketing T in the Park DF Concerts

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