Within the an ad format, it hopes to provide a user experience on video but adding an extra level of personalization with the chatbot.
Isobar, as the digital agency, created this innovation as part of the launch campaign of car brand Dzire. The chatbot will also entertain user queries, thereby educating them about the new Maruti Suzuki Dzire and redirecting them to the main website and enabling a two-way communication with the relevant audience.
New customer acquisition is the top priority for brands in 2017 and using chatbots should help Maruti to be bold and bring forward the renewed brand message and capture existing and new audiences’ interest.
Gopa Kumar, VP Isobar India, said: “We’re thrilled to be working with Maruti Suzuki and pioneer into the next level of conversational and engaging ad. This is also an example of what can be created when a great brand and truly cutting-edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of chabot integrations with their video ads.”