Speaking at the annual summer party which brought together around 400 people from the marketing community in London, Greaves explained the decision taken three years ago by the society to combine to improve the world and utlise its members in an agenda named 'Marketing for Good'.
She explained that this year’s initiative was focused around bravery and addressing taboos; which has resulted in the Society renaming the agenda ‘Marketing for Change' to reflect this.
“It shouldn't be a stigma,” stated Greaves of the choice to battle misconceptions around mental health, before explaining that the society would work with Time for Change in order to play a role in encouraging that difference of mindset within the marketing industry.
"Inspired by our friends at Time for Change, and Sue Baker and her team, we are going to collaborate to encourage change where the stigma around mental health is no more.
“Since I started my scary new role six months ago I have learnt it’s OK to be myself, to be brave and enable the real conversations to happen, we are all human, we are all fallible and together we are better. Together we can create change,” Greaves added.
The ethos behind the move to destigmatise mental health issues is one that is similar to that of this year’s Do It Day, an event run by The Drum which is set to take place in November. Each year the global collaboration aims to pull together the industry to utilise various skillsets and talents to make a difference to some of the world's most pressing problems. More details on the event can be found on the Do It Day website.