Perrier targets influencers to showcase new flavors with midsummer Manhattan pop-up
Perrier Sparking water is set to host a pop up installation in New York today (July 12) to test its new flavors aiming for social sharing through the activation.
A target for social influencers, the installation of a Perrier Flavor Studio along 63 Greene Street (corner of Spring) in Soho will give midsummer Manhattan dwellers a spot for a cool drink and a chance to take a sensory experience. Not only will the brand celebrate its new range of flavors, including Perrier Strawberry and Perrier Watermelon, but the experiential marketing campaign will include a bubble ball pit, a Perrier cocktail bar and an interactive art wall.
Kinetic, in partnership with Ogilvy, 360i, Team-N and Metavision, will launch the campaign on July 12 -16, and will offer brand and social media sharing experiences based around the five sense, which includes a unique environment for sampling the new flavors and interacting with consumers on the move.
Perrier will be targeting social influencers and positioning itself as the ultimate thirst quencher during the scorching summer months.
The Perrier Flavor Studio will encourage guests to find their flavor inspiration in SoHo, the eclectic art and fashion hub of the city, while enjoying a bright pop-up studio space displaying work from Perrier’s partner artist, AKACorleone, live music, an interactive art wall, Insta-worthy bubble ball pit and a Perrier mocktail bar. Guests can also interact with a digital coloring book featuring AKACorleone’s art with an option to print their work directly onto a keepsake tote, a hashtag photo printer and Twitter vending machine.