Greenlight Digital acquires long-term partner Yellow Digital to grow creative offering
Digital marketing agency, Greenlight Digital, has acquired long-term partner, Yellow Digital, aiming to expand and strengthen the agency’s design, build and video production capabilities to develop a full-suite creative department.
The acquisition has seen Greenlight Digital welcome a talented team of designers and developers, with Matt Garbutt, founder and former managing director of Yellow Digital, leading the team as creative director. Having partnered over the years to create assets for clients such as ghd, Superdry and Asics, this strategic move aims to mark greater ownership of the digital landscape.
The creative team will support the agency in providing a full end-to-end creative service that delivers daring strategies, which complements the team’s vision to develop creative briefs that are impactful, relevant and valuable for clients.
Garbutt said: “Greenlight has steered itself onto a path that nobody else even has a map to. The service offering, digital growth proposition and vision is utterly in tune with now and what’s next, an almost peerless combination. On that basis alone, this is a phenomenal, once-in-a-career opportunity for my team and I to join such an effective agency at a very exciting time, and to get to play a part as we build a new road for the next part of the journey. The fact that we were already pretty much part of the family made the decision even more of a no-brainer.”
Andreas Pouros, Greenlight’s recently-appointed CEO, also noted: “Acquisitions can often be difficult, disruptive and distracting, but in this case, it is the complete opposite. We have worked with Matt and his team for many years and bringing them, their expertise, and their clients into the business feels natural, exciting and empowering for all parties. I have full confidence that Matt will be a crucial component in delivering our full service digital growth and transformation agenda – and we cannot wait to get our heads down to do so”.
Greenlight’s clients include eBay, Hiscox, Laura Ashley and Footasylum.
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Greenlight (now part of Brave Bison)
Greenlight has lived and breathed digital since 2001, when we started as three people in an old North London print shop. Today, we’re a full-service digital and...
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