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Conversion Rate Optimisation Code Computerlove Technology

Code Computerlove appoints Matt Lacey as performance director

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By Michael Feeley, Founder and chief exec

July 12, 2017 | 2 min read

Code Computerlove has appointed conversion specialist Matt Lacey to the role of performance director, reporting directly to the agency’s chief executive Tony Foggett.

Lacey will oversee the conversion optimisation programmes currently running for existing clients such as Hillarys, JCT600 and Swinton, as well as look to bring new clients on board. He will also be increasing the agency’s web analytics services, working closely with Code’s parent company MediaCom North.

Lacey joins Code Compuetrlove from iProspect where he was head of conversion optimisation.

Tony Foggett said: “Our proven capabilities to deliver ongoing improved value from our client’s digital platforms lies at the core of our product thinking approach. We’ve carved out quite a niche in the agency landscape, and a strong reputation for applying the iterative test, measure and learn philosophies commonplace with some of the most successful dot-com businesses.

“Matt’s appointment comes on the back of the success of how we’re doing things (differently) and some of the new clients that we’ve brought in to the agency this year to work with us in this way.”

Foggett added: “We continue to attract some of the best talent in the business and, with a number of opportunities still to fill, the door is open for more people to join the team.”

Commenting on his appointment, Lacey said: “This is a hugely exciting role, focusing on digital product performance within an agency that has such strong strategic, design and engineering capabilities as part of a complete client package.

“With stronger insights and continually testing new ways of driving more from clients’ digital solutions we’re able to generate unprecedented results for clients, and I look forward to expanding the team and client base at Code.”

Code Computerlove is based in Manchester and works with clients including Hillarys, JCT600, the Manchester Airports Group, BBC and the NUS.

Conversion Rate Optimisation Code Computerlove Technology

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Code Computerlove is a digital product agency. We create world-class experiences and help our clients stay ahead.

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