The Drum Awards Festival - Digital Advertising

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Advertising Ralph Lauren Shazam Chart

UK Top Shazamed ads: Ralph Lauren's action-packed campaign the only newcomer


By Jenny Cleeton | Social Media & Video Content Creator

July 11, 2017 | 1 min read

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

The only newcomer this week is Ralph Lauren with its 'Polo Red for Men' campaign backed by Franz Ferdinand's 'Take Me Out' in eighth place.

The pop rock track accompanies a group of men taking part in a motorbike race along a dirt track to promote the luxury brands' new scent.

Elsewhere Samsung remains at the top of the chart with Rufus Wright's 'Across The Universe' with M&S Food Ed Sheeran's number one track 'Shape of You' close behind in second place.

Shazam Chart

Advertising Ralph Lauren Shazam Chart

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