Facebook invites brands to build custom audiences in new trial

Facebook invites brands to build custom audiences in new trial

Facebook is reportedly looking to further differentiate its social media offer by offering brands the opportunity to build their own customised audiences by specifying different types of engagement and giving them more insight to do so.

According to Ad Week, the platform will help to generate audiences based on a number of criteria such as people who have previously engaged with an Instagram business profile, Facebook page or video, although the functionality remains in testing and has yet to be rolled out to all advertisers.

A select group of brands within the test group already have the power to drill down into specific categories of audience; such as individuals who have messaged their company profile at some point over the past 365 days – this group can be whittled down further with the application of (at most) five additional criteria.

Yesterday Facebook unveiled plans for a significant 'village' expansion of its Menlo Park Campus, including shops and homes for employees and the general public.

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