Shazam hires Alexis Rodriguez as new head of global marketing solutions
Alexis Rodriguez has been hired as the new head of global marketing solutions at digital music discovery company Shazam.
Alexis Rodriguez hired as head of global marketing solutions for Shazam
Rodriguez will be based in Shazam’s New York City office and will report to chief revenue officer Greg Glenday. In her role, Rodriguez will oversee the integrated marketing, partner marketing and creative services teams.
Rodriguez is an accomplished creative executive with over 20 years of corporate and entrepreneurial experience. Prior to Shazam, she was senior vice president of Viacom Integrated Marketing, where she helped clients break through the clutter using data-driven insights to develop engaging content marketing. Most notably, she and her team created social-by-design campaigns for Domino’s Pizza, Rimmel London and Toyota.
Additionally, Rodriguez founded and ran Branded Entertainment Studios and RAW Interactive where she directed successful projects for internet startups as well as Fortune 500 companies.
Rodriguez has served on several industry panels including Coca-Cola North America Marketing Summit Teen Module, Communication Arts, and Applied Arts Magazines. She has also received numerous industry awards including a One Show Pencil for her strategic work for the launch of American Express Blue, a Communication Arts award for creative and strategic excellence for IBM’s presence at the 1998 Olympic Games, and How Magazine and Print Magazine awards for her work at the 2000 Olympic Games for IBM.