Malibu launches site to toast National Piña Colada Day weekend

By Michael Feeley | Founder and chief exec

CTI Digital


The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

July 7, 2017 | 2 min read

Malibu, the rum drink brand owned by Pernod Ricard UK, has launched a website to celebrate and promote the National Piña Colada Day activation taking place this weekend (7-10 July) at more than 600 bars in England and Wales.

The website, created by Manchester based development agency CTI Digital, has been designed with the mobile user in mind, following the experience of last year when 83% of users were via mobile devices.

Katie Bryden, assistant brand manager at Malibu, said: “We are really excited for the National Piña Colada Day this weekend. We have a range of exciting activities across the country and with our partner bars. The website is the focal point for the entire campaign and we are really pleased with the speed, professionalism and approach CTI Digital has taken.”

Nick Rhind, chief executive of CTI Digital, added: “Working on Malibu’s National Piña Colada Day website has been a great project for CTI, our second with Pernod Ricard UK. We will be taking part in the National Piña Colada Day celebrations in our office so the team can enjoy a well deserved drink.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

CTI Digital, part of the Paperhat Group, is a full service digital agency with offices in Manchester and London. Clients include Aman Resorts, Merlin Entertainments, Peugeot and London Gatwick Airport.

Content created with:

We are CTI Digital. Our award-winning team of 150 Digital Strategists, Designers, Marketers, and Developers put digital at the heart of your organisation. Based in the UK, we deliver digital transformation, build, and growth based services for companies ready to champion their market.

Find out more


Industry insights

View all
Add your own content +