The Drum Awards for Marketing - Extended Deadline

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By The Drum Team | Editorial

July 7, 2017 | 2 min read

Nicola Mendelsohn, vice-president of EMEA at Facebook, recently shared her thoughts on guest-editing a special issue of The Drum.

Speaking to The Drum’s magazine editor Katie McQuater at Cannes Lions, Mendelsohn said having the opportunity to edit The Drum's Cannes issue was “fantastic” for herself and colleagues Sheryl Sandberg and Mark D’Arcy, who teamed up to co-edit the publication.

“To be involved in the features meetings in the weeks that led up to the issue was a really exciting thing for us to do,” she added.

"We wanted the issue to be about creativity, but what we’re seeing is different parts of the industry coming together and collaborating in new ways – whether it’s tech, creative, production – new ways to tell the same stories that we’ve done, but in exciting new formats like in mobile."

Speaking of her opportunity to interview her first bosses in advertising for the special issue – Nigel Bogle, John Bartle and John Hegarty of BBH – Mendelsohn said:

“One of the things that I loved was that Sir John Hegarty was saying that a lot of the principles remain, but it’s the practices that have changed. And I think we’re seeing this more and more – the need to move quicker to reflect the mobile world.”

The Cannes issue of The Drum also features interviews with Airbnb's Jonathan Mildenhall, R/GA chief creative officers Chloe Gottlieb and Taras Wayner, and profiles individuals across the creative spectrum.

Creativity Cannes Lions Data & Privacy

Other episodes in the series

Episode 1

Tina Brown, author of The Diana Chronicles, on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 2

Hip-hop icon Warren G and director Karam Gill on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 3

Glenn Gainor, Sony Pictures Screen Gems exec on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 4

Documentarian Cheryl Dunye on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 5

Sony Pictures Screen Gems exec, Glenn Gainor, on successful brand integration in film

After 25 years in the entertainment business, Glenn Gainor, head of physical production at Sony Pictures Screen Gems, knows plenty about great films and stories. He also knows what it takes to create successful integration for brands — and points to the seminal ET/Reese's Pieces hookup as the gold standard of integration.

Episode 6

Prop master Scott Bauer on how brands can drive a story

As a story unfolds in film and TV, there are plenty of those who help craft the work. Though writers, producers, directors and actors get the spotlight much of the time, the rest of crew plays invaluable roles in making it all come to life.

Episode 7

Sir John Hegarty on the best brand story he’s told

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 8

Brand storyteller and film producer Tim Perell on great storytelling

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 9

Amir Bar-Lev, Long Strange Trip director, on passion in storytelling

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 10

PopSugar's co-founder, Lisa Sugar, shares what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

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