Boohoo, Littlewoods and Zavvi become latest retailers to partner giveaway site hopes to make noise in the affiliate marketing space.

Boohoo, Littlewoods and Zavvi have become the latest retailers to sign-up to recently-launched affiliate marketing site, which offers every 25th customer a full refund on their online shop, no matter the value of their purchase.

The new retailers will join household names already on the site including Currys PC World, Ticketmaster, Expedia, Superdry, M&S and Forever21. Following a successful first month with over 450 partnered retailers signed up and a record £3,670 given away to an individual user, Boom25 expects to make more than £1m of refunds this year.

Boom25 was founded by Giora Mandel and Zachi Zach, and is backed by private investors following Mandel’s success launching Israel’s leading travel comparison site, Hulyo.

Mandel, co-founder and chief executive officer of Boom25, said: “Saving money isn’t sexy, but winning money is! We wanted to disrupt the cashback industry by introducing something new and exciting that would spark interest amongst a younger demographic. Boom25 offers highest chance of winning big cash refunds than any other site in the industry, with zero extra cost to the consumer.”

The brand is working with PR agency Rooster to promote the site in the UK.

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