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Adobe, Accenture and Siegel+Gale to judge new B2B awards celebrating brave marketing


By Dani Gibson, Senior Writer

July 6, 2017 | 2 min read

To celebrate business to business (B2B) marketing’s bravest champions, The Drum is set to bring to the market a brand new awards ceremony that will include a panel of industry experts from the likes of Accenture, Adobe and Siegel+Gale.

The Drum B2B Brave Awards will reward the best business marketing campaigns/strategies and are open globally, to find the best of creativity, effectiveness, ROI and commercial results.

As the need for business success reaches new heights on a global scale, introducing an international competition that will bring together the best and bravest B2B marketing from every corner of the globe was considered the next step to take by The Drum.

Judges for the inaugural event include: Chris Duffey, Howard Belk, co-chief executive and chief creative officer of Siegel+Gale, Mark Kiernan global executive managing director: digital & content of Accenture and many more.

Duffey, who is the strategic business development manager for Adobe, said: “The greatest art is the art of business. The walled and gated city of traditional B2B marketing has been torn down by bold and brave new campaign to service solutions, digital storytelling, computational creativity, experiential design and content velocity. Courageous creativity has never been more of a force as it is now in B2B marketing.”

What categories will you enter? There is a wide variety of B2B areas you can choose from covering creative, content and digital.

To enter, submit your application before Friday 4 August and make sure you’re in with a chance to do battle in B2B’s most daring marketing awards.

The Drum Awards The Drum B2B Awards B2B Marketing

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