Tesco has announced an eye-catching partnership with Uber as part of the latest refresh of its pioneering Clubcard, which has been given a brand new look and contactless technology to ease consumer adoption.
Uber is one of a raft of commercial partners to accept points from the loyalty scheme, enabling shoppers to offset their weekly grocery spend against journeys booked via the ride hailing app with Hotels.com also gunning for a piece of the action.
To signify the changes members will be issued with shiny new dark blue cards which can be tapped against a payment terminal at the point of purchase to claim reward points, with Tesco’s own staff the first to benefit.
The other 17 million clubcard holders will have to wait until the end of the week when hard pressed postmen deliver the remainder of the release to letterboxes up and down the country, at which point the current swipe only red and blue cards can be binned.
Tesco’s chief customer officer Alessandra Bellini said: “We’ve listened to customers and we’re delighted to have made Clubcard even simpler and easy to use, introducing a brand new contactless card, an upgraded Clubcard app and added to our list of partners too.”
In tandem with these changes Tesco is also introducing a series of concurrent to its app which will allow new customers to sign up instantly while still in store for the first time.
The roll-out comes against the backdrop of an aggressive cost cutting drive at Tesco head office, putting scores of marketing jobs on the line.