Nike adds newly launched social agency Society Hong Kong to its roster

Society Hong Kong scoops up Nike's content and community management business in Hong Kong

Nike has appointed three-month old IPG Mediabrands social media agency Society Hong Kong to lead content and community management in the country.

The agency beat several others in a competitive pitch, according to to the announcement, despite it only having launched in April this year.

Penny Chow, head of Society Hong Kong, said: “Society offer a differentiated proposition in the Hong Kong market, as a social and content partner that is obsessed with truly defining our client’s needs and offering bespoke solutions to create genuine connections with consumers. We are incredibly excited to partner with a game changing power brand as progressive and innovative as Nike.”

The launch of Society in Hong Kong was quickly repeated in Singapore, with the launch of Society Singapore being announced earlier this month. The agencies launch with the proposition of being a full service social media agency but with data-driven tactics and tools at the centre of the disciplines. It will service brands for; content strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting, and paid social.

The launch of Society has also been replicated in other markets. Speaking earlier this month, David Haddad, managing director, IPG Mediabrands Singapore, said: “The launch of Society Singapore is a direct response to the market demand for impactful connections with end to end simplicity. It’s great to see this capability brought to life in the Singapore market following the traction and success in Australia, Kuala Lumpur, Hong Kong and the USA.”

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