Comedian Kevin Hart has collaborated with Nike several times to positive results, and the shoe company and the actor hope that success continues with the release of his latest shoe, a double pack called the Nike Free Train Virtue Hustle Hart “Day and Night” Pack.
The shoe is set to be released Thursday, July 6 and comes with two color options. ‘Day’ has a grey upper with red accents while the ‘Night’ option is mostly black with some metallic gold accents. The price will be $130 a pair and will be available at Nike.com. The shoe sits on a Nike Free sole.
"The shoe's design is inspired by Kevin Hart’s relentless schedule that leads him to the gym day and night," says a blurb about the shoe on the Nike website, which has a countdown clock to the shoe's release.
This isn’t the first time Hart has partnered with Nike. He helped to make the Nike Free Train Instinct Hart shoe last year, and was also part of the Apple Watch Nike+ campaign as 'The Man Who Kept Running.' Hart’s promotions also reach into the underwear and online poker categories, among others.