Recently, China overtook Indian smartphone makers when it came to strategic innovation and marketing. Now, in a bid to get back into the top five smartphones in India, homegrown company Karbonn Mobiles launched a 4G smartphone - Karbonn K9 Kavach, with the Bharat Interface for Money (BHIM) app pre-integrated.
The strategic partnership between two 'Made in India' companies will aim to empower the Digital India initiative by the Indian government.
The phone is priced under Rs. 5,500 ( $84.949) and is aimed at proliferating financial transactions through smartphones and will also feature a fingerprint sensor to authenticate payments.
Post demonetisation, Digital Payments, will power the Indian economy and Karbonn Mobile's initiative will plan to help it gain more popularity in the Indian market.
“Our aim is to promote a cashless economy empowering and educating more and more people in tier 2,3 cities and rural areas about digital transactions and benefits,” Pardeep Jain, managing director, Karbonn Mobiles, told reporters at the launch.
Previously, Karbonn partnered with Staqu, an artificial intelligence research company, to introduce AI enabled fashion search feature in its new range of Smartphones- Fashion Eye & Fashion Eye 2.0 and also launched its VR Smartphone range.