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Marketing Electrolux Anomaly

Electrolux invites Anomaly to spearhead a localized European marketing model

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By John Glenday | Reporter

July 5, 2017 | 2 min read

Home appliance specialist Electrolux has alighted on Anomaly to help overhaul its brand and marketing strategy, digital adoption and consumer experiences following a three-way competitive pitch.

Electrolux, Anomaly

Electrolux invites Anomaly to spearhead a localized European marketing model

Beginning with immediate effect the new relationship sees Anomaly handed a relationship which includes small domestic appliances and global home care, including leadership of major domestic appliances throughout Europe, the Middle East and Africa.

This will help Electrolux achieve its goal of a tailored marketing strategy for the European market which will be spearheaded from Anomaly’s own London office.

Camilla Harrisson, chief executive officer at Anomaly London, commented: “We’re incredibly excited to start working with Electrolux. From the outset what we loved about the brief was the prospect of working across such a breadth of business-critical challenges - looking at how we can apply our strategic and creative thinking across all consumer touch-points in multiple markets. This level of involvement allows us to make a real, fundamental impact on the business.”

Electrolux embarked on an overhaul of its marketing strategy after the recent appointment of chief marketing officer Lars Hygrell and the introduction of refreshed branding.

Marketing Electrolux Anomaly

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