Edwards, who has more than 16 years’ experience in digital, has joined the firm to lead the expansion of its Edinburgh studio. His appointment follows the firm’s acquisition of proposition design consultancy Market Gravity in June.
He was previously digital solution design lead at Royal Bank of Scotland. He also held senior marketing positions across financial services, including head of digital, media & production at Scottish Widows Investment Partnership and head of online marketing at Bank of Scotland.
McLean joins the firm with over 14 years of experience in the financial services industry. She joins from Royal Bank of Scotland where she was senior service designer, working on the team that designed and delivered the first customer facing AI service for the bank.
At Deloitte Digital, McLean will be responsible for shaping and leading its service design capability in Edinburgh.
The duo join an eight-strong team at Deloitte’s Edinburgh studio.
Edwards said: "We’re joining Deloitte Digital at an exciting time in its expansion, and Edinburgh is the perfect place for us to be based. Our main focus will be to ensure our clients keep their customers at the heart of their propositions and we quickly learn what works and what doesn’t."
Rich Hurley, technology consulting partner at Deloitte, added: “Deloitte is committed to growing its digital presence in Scotland – the appointments of Gareth and Debbi significantly help us boost this side of our practice. Coupled with the recent acquisition of Market Gravity, these hires put us in a strong position to expand Deloitte Digital and make a real difference to our clients’ digital strategies – in Scotland, the UK, and further afield.”