Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Ad of the Day: Game of Thrones’ Hodor holds the door of a manic KFC counter

KFC has enlisted Game of Thrones actor Kristian Nairn to recreate his character Hodor’s iconic ‘Hold the door’ scene, setting the emotional sequence of panic and bravery against the setting of a fast food counter.

Nairn plays a KFC worker who is inundated by a sudden rush of customers asking for ‘chicken with fries’.

As panic sets in and he begins to lose the plot, he continuously repeats the order, which eventually becomes ‘chicken with rice’ in the same way that [SPOILER] ‘hold the door’ became ‘Hodor’ in the fantasy series.

When silence descends, a lone man comes forward to claim his meal of grain and poultry.

The ad was created by BBH to promote KFC’s new Ricebox offering. Hardcore Game of Thrones fans have expressed the emotions the ad has evoked, with Andrew Billinghurst on YouTube claiming the recreation was ‘Too soon’ since Hodor’s demise was aired.

Overall Rating
4/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.