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WATCH ON DEMAND FROM 25 Jan 2021
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Arena Media taps MediaCom's Sarah Treliving for MD role

Treliving arrives at the agency from Mediacom

Arena Media has named Sarah Treliving as managing director, with a remit to lead the agency's UK team with a focus on the commercial and new business divisions as well as talent management.

Treliving joins from MediaCom, replacing former Arena Media managing director Elliot Parkus who departed for Blackwood Seven in April.

The announcement from the Havas-owned firm comes after Emirates renewed its global contract with the group, which is handled by Arena Media in the UK. In her new position Treliving will oversee media planning and buying for Emirates, Dominos and Royal Mail – which Arena has held with since 2015 – among other clients.

While at MediaCom Treliving held the post of managing partner, head of digital working with names like Sky, Tesco and British Gas.

Matt Adams, chief executive of Havas Media UK and International, to whom Treliving will report, said: "Sarah is the new face of Arena – a known innovator and digital by trade, she is the growth agent to take the agency forward. We have a strong, dynamic team at Arena who will thrive under Sarah’s leadership."

She arrives as Havas is undergoing a structural change, with the group announcing in March that it was to merge its creative and media divisions as part of its 'Together' strategy.

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