Ad of the Day: Judy Murray converts the Tartan Army to tennis in Tennents’ Wimbledon spot

Scottish stalwart Tennent’s Lager has enlisted Judy Murray to front its latest campaign around Wimbledon, which sees the coach rally football fans to support her sons in the annual tournament.

Created by Bright Signals and Wire, the ad blends imagery from both sports for some comedic results. The Tartan Army are seen watching Wimbledon while squirting cream onto a plate of strawberries, drinking a pint glass of Pimms with a straw and cracking open a can… of fresh tennis balls.

Murray makes her cameo as the minibus driver for the football fans’ ‘Wimbledon away’ trip. Her transport company? Judy’s Bandwagons.

The voiceover reminds Scots that “balls are balls” and “nets are nets”, and encourages them to “get behind Scotland this summer”.

Alan McGarrie, head of UK brand marketing at Tennent’s, said: “As Scotland’s favourite lager, we never take a break from serving the nation. With Wimbledon Away, we’re looking to drum up some support for Andy so he’s got the advantage of knowing the whole country is behind him.

“We got Judy involved because she’s been with him since day one, so who better to help us make a bit of a racquet and get Scotland watching the tennis.”

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