The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Modern Marketing Conservative Party Social Media

Conservatives look to win back ground on social media with ‘Momentum-style action groups’


By John McCarthy | Media editor

July 2, 2017 | 2 min read

The Conservative Party is looking to more effectively mobilise its followers and supporters on social media by emulating far-left organisations like Momentum.

CCHQ on Twitter

CCHQ on Twitter

Reeling from losing an effective majority in the recent election, a memo leaked by CCHQ and reported on by the Times said that the party is looking to “broaden its appeal” on social media, and will quadruple its staff working on the channel.

In the document, party chairman, Patrick McLoughlin said: “We have failed to win a good, solid working majority for 30 years. We need root and branch reform… to head off the threat of a hard-left Labour Party.”

He asserted that the party should also look at the effectiveness of the Vote Leaver campaign, adding they should “look to recruit the personnel who ran this very effective campaign”.

Furthermore, looking across partisan lines he added that the Tories need to embrace “new Momentum-style action groups set up around the country to galvanise the troops”.

Modern Marketing Conservative Party Social Media

More from Modern Marketing

View all


Industry insights

View all
Add your own content +