Apple purchases now drive donations to the National Parks
Apple is reaching into its vast kitty to donate money to the US National Parks in July.
The company will donate $1 for every purchase made with Apple Pay at any Apple Store, on apple.com or through the Apple Store app in the US. Supported parks include Yellowstone and Yosemite to the Grand Canyon and Muir Woods National Monument.
Apple Watch badges
Tim Cook, chief executive of Apple, said: “America’s national parks are an inspiration to us at Apple, and we know they are as important to many of our customers as they are to us.
“Our goal is to leave the world better than we found it, so this July we’re making it easier for anyone to help preserve the beauty of our natural, cultural and historical treasures.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Furthermore, on the Apple Watch, users can earn special park badges for partaking in a 3.5-mile workout. In the App Store, apps that will aid in the navigation and exploration of the parks will also be promoted.