TfL turns to London design students to create Elizabeth line campaign

London students have helped create posters for TfL's new Elizabeth line

Transport for London (TfL) has engaged design students from East London to help create the advertising campaign for the new Elizabeth Line.

Explaining to customers the benefits they can enjoy while on board, students from Barking & Dagenham College and Redbridge College, which are close to the new line, were picked to create the designs.

The artwork selected, by Redbridge College’s Hayden Shields, Egle Lencevicute and Jesse Thraves, and Barking & Dagenham College’s Jelizaveta Sergejeva and Inga Tenyte, bring to life benefits such as walk-through carriages, improved accessibility, CCTV and air-conditioning. With each of the five posters reflecting the individual artistic style of the students.

Created with VCCP, Miranda Leedham, TfL’s head of marketing operations, explained the campaign was all about recognising a new generation of Londoners and the part they play in the city’s creative life. “The young people who have created this artwork will be enjoying the benefits of the Elizabeth line for many years to come,” said Leedham.

“They represent the city’s future, and I hope they enjoy seeing their artwork when out and about on the network as the trains and the new Elizabeth line services begin to make a real difference in the lives of millions of people.”

By autumn, 11 of the 66 new trains will be introduced on the route with trains running through central London when the tunnels open in December 2018 and the Elizabeth line opens. The route is expected to be fully completed by December 2019.

See all the posters in the Creative Works showcase below.

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