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Dow Jones Technology

Right-leaning Heat Street digital platform targets mainstream with entertainment focus

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By John Glenday, Reporter

June 30, 2017 | 2 min read

Heat Street, the News Corp owned conservative digital media outlet, is to cease its present operation from 4 August in order to shift its focus from politics toward more cultural, gaming and entertainment coverage as part of a handover from Dow Jones to the Marketwatch Group..

Heat Street

Right-leaning Heat Street digital platform targets mainstream with entertainment focus

Launched last year, the Murdoch-owned platform was originally led by Conservative MP Louise Mensch but the one-time Tory star quit in May amidst fierce competition from the likes of Breitbart.

In a statement Dow Jones, Heat Street’s owners, said: “The operation will be restructured under the MarketWatch umbrella, with the goal of strengthening cultural, entertainment and gaming coverage. The Heat Street brand and future content associated with the brand will be part of the MarketWatch group."

Following Mensch’s departure it had been reported that Murdoch pushed for 21st century Fox to purchase the site but the deal apparently fell through in light of a series of conspiracy theories by Mensch on Twitter who has accused hundreds of individuals and organisations of being under Russian influence.

Despite being a right-winger was an unlikely supporter of Hilary Clinton in the US presidential campaign.

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