The dedicated division will be headed up Tristan Taylor who will led a team specialising in video, editorial, social and data which will create campaigns for clients such as Aston Martin.
“It’s our mission to provide consumer engagement for our advertising partners through content developed by Condé Nast, the leading premium content company, and Stories will deliver this,” said Taylor.
Aston Martin’s ‘The Beauty of Design’ campaign is the first work to come out of the new studio and has already featured in many of Condé Nast’s publications including Vogue and GQ.
The campaign film features Marek Reichman, chief creative officer of Aston Martin, discussing the design pieces that have inspired him, from architecture to industrial design, art and sculpture.
Dolly Jones, digital content and strategy director of Condé Nast Digital, said the partnership with Aston Martin reflected the “quality of content we are able to aspire to, both editorially and commercially, on all our titles”.
Marek Reichman, Aston Martin executive vice president and chief creative officer added: “In this world of fast-paced short form content vying for the attention of consumers, one of life’s luxuries is taking a bit of time to enjoy great storytelling content. We are delighted to be working with Condé Nast Stories to showcase ‘The Beauty of Design’ to the luxury editorial and commercial lifestyle world.”