The purposely melodramatic video features BSSP staffers dressed in colonial garb while a rendition of ‘America the Beautiful’ plays. In the video, a voiceover details the many pros that come along with independence, like the fact that the shop can do things like rent $350 dollars worth of colonial costumes without blinking an eye.
Despite being independent for 24 years, a tongue-in-cheek disclaimer runs at the bottom of the ad that reads: "Please ignore. BSSP remains very open to offers."
BSSP has created a number of holiday-themed ads as of late. For Father’s Day, the agency put together a short video to wish hardworking moms a Happy Father’s Day too since many mothers juggle both housework and full-time jobs.
On Gun Violence Awareness Day, BSSP created a number of short clips - each of which featured the names of four deceased individuals along with the dates on which they died - to drive home the point that “guns kill four of us every hour.”