Twitter has partnered with the All England Lawn Tennis Club (AELTC) to live stream its Wimbledon Channel ahead of this year’s tournament.
Tennis fans around the world will be able to watch a range of daily content on Twitter from around the grounds, including news, interviews, behind the scenes footage and selected action.
The live stream of the Wimbledon Channel, which is supported by the AELTC’s broadcast partners, will be accessible through the Wimbledon Twitter channel and will also include a real-time curated timeline of tweets involving live conversation surrounding the grand slam.
Mick Desmond, commercial and media director of The All England Club, said the AELTC were “pleased to be evolving the offering from last year's initial live stream test, which was the first premium live video collaboration on Twitter."
Twitter’s chief operating officer, Anthony Noto, said: "The All England Club continue to transform the experience for fans on Twitter, a place where tennis conversation is happening live in real time every day. Our collaboration with the All England Club will provide fans on Twitter access to coverage from around the Grounds from Wimbledon 2017, while following the conversation all on one screen."
The collaboration also marks an extension to the partnership between the AELTC and Twitter’s Amplify program which offers fans on Twitter selected on-demand video from @Wimbledon.
The AELTC has been strengthening its digital channel with the help of IBM as it prepares to take responsibility from the BBC as the tournament’s lead broadcaster next year. With the help of its technology sponsor it is now able to automatically create ‘video highlights packages’ using IBM’s AI platform.