The devil becomes frustrated with Halo Top’s ‘sin-free’ ice cream in brand’s humorous ads

Much of Halo Top’s success can be attributed to the fact that its low-calorie, low-sugar “healthy” ice cream actually tastes like the real deal.

Since many ice cream lovers have praised the five-year-old brand for creating a truly “guilt-free” indulgence, Halo Top has released a cheeky campaign that features someone who’s not so down with the brand’s guiltless ice cream: the devil.

In a 40-second ad, created by Philadelphia shop Red Tettemer O’Connell & Partners, the devil stomps his way up to heaven to try and get to the bottom of the advent of Halo Top. Upon arrival, he harasses a doe-eyed angel for creating an ice cream that doesn’t make people feel ashamed after they eat it. Yet the devil’s secret penchant for Halo Top becomes apparent when he grabs a few pints of the ice cream on his way out, claiming that he’ll need them for “analysis.”

Another video features the devil trying to make a deal with the angel. In the ad, he promises the angel that he’ll stop making Segways if heaven stops producing “decadent, low-calorie, sin-free Halo Top ice cream.”

Two more videos are slated to be released in July. The series of videos marks the brand’s first major ad campaign, since it has traditionally relied on in-house resources to market its products.

Directed by Casey Storm of Anonymous Content, the digital spots will run on platforms including Facebook, YouTube and Instagram.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.