Creativity

The devil becomes frustrated with Halo Top’s ‘sin-free’ ice cream in brand’s humorous ads

By Minda Smiley | Reporter

June 29, 2017 | 3 min read

Much of Halo Top’s success can be attributed to the fact that its low-calorie, low-sugar “healthy” ice cream actually tastes like the real deal.

Since many ice cream lovers have praised the five-year-old brand for creating a truly “guilt-free” indulgence, Halo Top has released a cheeky campaign that features someone who’s not so down with the brand’s guiltless ice cream: the devil.

In a 40-second ad, created by Philadelphia shop Red Tettemer O’Connell & Partners, the devil stomps his way up to heaven to try and get to the bottom of the advent of Halo Top. Upon arrival, he harasses a doe-eyed angel for creating an ice cream that doesn’t make people feel ashamed after they eat it. Yet the devil’s secret penchant for Halo Top becomes apparent when he grabs a few pints of the ice cream on his way out, claiming that he’ll need them for “analysis.”

Halo Top

Another video features the devil trying to make a deal with the angel. In the ad, he promises the angel that he’ll stop making Segways if heaven stops producing “decadent, low-calorie, sin-free Halo Top ice cream.”

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Two more videos are slated to be released in July. The series of videos marks the brand’s first major ad campaign, since it has traditionally relied on in-house resources to market its products.

Directed by Casey Storm of Anonymous Content, the digital spots will run on platforms including Facebook, YouTube and Instagram.

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