Shared workspace provider, WeWork, has named Jennifer Styles as consumer communications head to take on a hat-trick of responsibilities which will include oversight of marketing and delivery of the Creator Awards.
Based in New York, where the business plans to open a new gym, Styles will report directly to global head of public affairs Jennifer Skyler for her newly created role, having first joined WeWork in April following her successful PR work for the Creative Awards, which distributes over $20m in grants to small businesses,
Commenting on her new role Styles said: “I truly believe in the brand. There’s a lot of energy in creating something new. I also believe in the Creator Awards, honoring the community we are serving and recognizing other startups and their growth."
Styles is a co-founder and managing partner of The Workshop, marketing and PR specialists focused on luxury brands which was formed in 2008. Before this Styles worked as a senior media specialist at Harrison & Shriftman having begun her career at CNN where she spent eight years.
WeWork chief executive Adam Neumann has previously given voice to take his $17bn company public but has not yet set out a concrete timetable.