Full-service agency Heat has appointed a new executive creative director in its San Francisco headquarters – Jason Elm. He joins Heat, which was acquired by Deloitte Digital in 2016, after leading creative at Kansas City independent agency, Barkley.
Before his stint at Barkley running a department of more than 50 creatives, Elm spent 15 years at Deutsch’s Los Angeles office helping the agency establish itself on the West Coast. He ran the agency’s Sony PlayStation account and won Diamond Foods for the agency.
Elm is best known for having three spots run in a single Super Bowl. Throughout his career, he also developed a number of viral campaigns for the agency including Coors Light’s ‘Wingman’.
Steve Stone assumed the position of chief creative officer across all of Heat’s offices late last year and said this of Elm: “Jason has done the job before and has a very good handle on how to foster the creative culture of an agency. He really gets us and I look forward to him helping lead and shape the kind of work of that makes Heat, Heat.
"More importantly, he’s open and excited to help us define what this crazy new thing with Deloitte will be.”
Elm, talking of his new role, focused on the promise of where the partnership of Heat and Deloitte is taking the future of marketing.
“Take the creative legacy and stellar culture that’s been long established at Heat then add the horsepower that Deloitte brings – you’ve got a modern, unstoppable mashup of advertising and consulting," he said. "To be chosen to join the San Francisco team in this role, at this time, is an absolute honor."