Expedia named as the most 'mobile ready' brand in Asia Pacific

Ansible’s MDEX Study has revealed Asia Pacific’s top 'mobile ready' brands, with Expedia topping the list.

The study, an extension of an earlier released global study, surveyed 12 markets in the APAC region including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore South Korea, Taiwan and Thailand, and encompassed 1,300 brands.

The top 10 most 'mobile ready' brands in the region are:

  1. Expedia
  2. Airbnb
  3. Amazon
  4. Microsoft
  5. Adidas
  6. Agoda
  7. Lazada
  8. Google
  9. Singapore Airlines
  10. Twitter

“The MDEX contains ground-breaking insights, and has redefined how global brand marketers leverage their mobile capabilities,” said Travis Johnson, global chief executive officer, Ansible.

“Focusing on the emerging APAC region is a key part of the study’s evolution, and we’re excited to continue helping our clients navigate, and excel, in the mobile space,” he added.

“In our efforts to not only match, but anticipate consumer habits, it’s critically important that we evolve our offerings to remain at the forefront of mobile marketing. The MDEX serves as a guide point to our overall strategy, and we’ll continue to leverage the study’s insights to drive mobile engagement and performance,” said Eddie Chu, head of marketing, GoPro China.