US Creative Work of the Week: Russell helps mascots deal with underwear funk

Chico the Chihuahua

Minor League Baseball mascots have it rough enough, having to sweat out their seasons in heavy suits and 100-plus degree heat. A new documentary-style campaign from Russell and its agency Barkley makes sure these mascots don't get underwear funk by giving them FreshForce Performance Underwear.

The first of three documentaries featuring the mascots centers on Chico the Chihuahua from El Paso. Directed by British documentary filmmaker Andrew Lang, Chico's story is brought to life through interviews with those who have to deal with him on and off the field. It shows that showers, powders and even cold compresses can't get rid of normal underwear funk. But Russell's FreshForce solves Chico's sweaty problem in this humorous campaign.

The effective mockumentary style and Chico's trials and tribulations are why this campaign has been voted the US Creative Work of the Week by readers.

Overall Rating
5/5 Vote

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

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