Singapore Land Transport Authority appoints Dentsu Singapore as agency of record for fourth year running

Singapore Land Transport Authority (LTA) has appointed Dentsu Singapore as its agency of record for the Public Transport Campaign for the fourth year running.

Dentsu Singapore will be running the Public Transport campaign, which focuses on increasing public awareness, understanding and support of the public transport improvement initiatives.

This follows iProspect being appointed as AccorHotels’ agency of record.

Dentsu Singapore’s scope will involve strategic communications and campaign servicing, developing integrated communications materials, media planning and placement, as well as online and on-the-ground engagement activities and initiatives.

“The Singapore Land Transport Authority is a cherished client of ours with a four-year strong relationship. To be awarded the Public Transport Campaign for another year running is a reflection of the trust in our work. We’re very honoured to be awarded this opportunity and look forward to continue building on this solid partnership,” said Rosalynn Tay, chief executive officer of Dentsu Aegis Network Singapore.

Dentsu Singapore is also the agency of record for the LTA Graciousness Campaign