Nikon appoints R/GA Singapore as global digital agency of record

Nikon has appointed R/GA Singapore as its global digital agency of record following a competitive pitch.

This win follows R/GA’s moves in Asia Pacific as it looks to share work between offices.

R/GA Singapore’s scope encompasses online campaigns and content creation across Nikon’s product lines, as well as creating long-term strategic digital thought leadership road map.

“We sought collaborators with global presence and outlook, an ability to develop products, services and culturally-relevant communications, and experience in driving digital transformation. R/GA Singapore has all those credentials, and more. We are excited to be partnering with them,” said Birgitta Olson, general manager, global marketing and research strategy division, imaging business unit, Nikon Corporation.

“Nikon is an iconic brand that has always been at the intersection of creativity and technology,” said Iestyn Keyes, vice president, managing director R/GA Singapore. “We share their dedication to craft and passion for innovation, and look forward to working together.”