Thousands of blood-sucking insects are to swarm Discovery Channel’s on-air branding, to mark the worldwide premiere of the documentary Mosquito on 6 July.
From tomorrow digital creations of the deadly bugs will create a buzz at the end credits of programmes and promos as well as on a new channel ident. Created in-house by Discovery Creative London, the density of the creatures will increase as the documentary’s premiere date approaches.
“Transmitting a killer cocktail of diseases, mosquitoes are the deadliest animal on earth – and yet there are realistic solutions to dramatically halt their march. The creative execution for the channel infestation first provokes intrigue with mosquitoes popping up on-air and informs with ‘killer facts’ in the ad breaks before encouraging the nation to act with a petition and public health advice,” said Rebecca Diver Phillips, senior marketing and communications director at Discovery Networks UK and Ireland.
“We’re also delighted to broadcast Mosquito in partnership with charity Malaria No More who are the forefront of the war against the mosquito-borne disease. In addition, adventurer Ed Stafford has recorded a special intro and outro for the documentary with tips to stay safe in areas at risk – as part of a global effort to encourage the world to come together to help solve a health crisis,” Diver Phillips added.
Mosquito will be broadcast on Discovery Channel and Discovery networks around the world on 6 July, and highlights the risk of the next global pandemic, featuring interviews with leaders in the global health community including Bill Gates.