The iconic chef and cooking show host Julia Childs will never be replaced by technology, but in a true “first,” Meredith Corporation announced today that it has integrated its Allrecipes cooking content from Amazon Alexa to be among the first cooking skills product for Amazon Echo Show devices.
With this new launch, Allrecipes will enable users to not only speak commands to select from among multiple recipe images, but voice activation will also play, pause and navigate videos shown on the Amazon Echo Show's seven-inch touchscreen.
"With this skill, Allrecipes turns the cooking show of the past into an interactive and fully customizable experience that has more than 60,000 paths to choose," said Stan Pavlovsky, Meredith Digital president. "Voice-led experiences are playing a rapidly growing role in helping home cooks discover and prepare recipes with ease. Adding visual guidance to that experience is the next step."
The voice activation of Amazon Alexa currently lets users speak commands to select among multiple recipes, but now cooks can more easily navigate, find and create recipes.
Currently, Allrecipes caters to 80m users worldwide and has 1.5bn annual visits, and was an early provider of cooking content via voice activation, launching an Alexa skill for devices such as Amazon Echo and Echo Dot late last year. The Allrecipes skill for Alexa lets users search for a recipe from a database of more than 60,000 and then guides them through the cooking process.
Users who have already downloaded the Allrecipes Alexa skill to their Amazon Echo or Amazon Echo Dot devices will have access to these new features upon setting up and logging into their new Amazon Echo Show device. New Alexa users can enable the Allrecipes skill on their Echo Show by simply stating, "Alexa, enable the Allrecipes skill."