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Marketing Heathrow Exhibition

Heathrow Express celebrates 100 million passengers with exclusive pop-up exhibition at Paddington Station

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By Michael Feeley | Founder and chief exec

June 28, 2017 | 2 min read

Paddington Station is playing host to an exclusive pop-up photography exhibition with renowned travel blogger and photographer Dave Burt to celebrate Heathrow Express carrying 100 million passengers.

Open 24 hours a day for one week from today (28 June), the ‘HExhibition’ showcases the diverse range of passengers and staff on Heathrow Express trains, as well as the value of the service.

The pop up was the brainchild of TVC Group which has worked with Heathrow Express for a year. The agency is rolling out the activity this week, alongside a research-based story exploring the types of train travellers in the UK.

Using Dave Burt’s unquestionable talent behind the lens and extensive travelling experience, the exhibition’s striking visuals are expected to stop people in their tracks. To help drive conversation, social media users are being encouraged to use the hashtag #ThisIsLondon for a chance to appear on Dave Burt’s channel (which has 2.1 Million followers).

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Fraser Brown, Heathrow Express director, said: “In the 19 years since Heathrow Express set off on its first journey, 100 million passengers have chosen our trains for their important travels.

“We wanted to pay tribute and celebrate the customers and colleagues who have made it all possible. When TVC came up with the idea to capture the diverse range of passengers and staff, each with their own unique and personal story, we knew it would win hearts and stir emotions.”

James Myers, TVC Group's global managing directior, said: “This project plays right into our content-driven heartland – the opportunity to implement an integrated campaign, from experiential to consumer engagement, was one we didn’t want to pass up. Everyone has their own Heathrow Express story and we’re excited to bring these to life.”

The exhibition is free to attend and is running until 4 July near the Heathrow Express platforms (6 & 7) at Paddington Station.

Marketing Heathrow Exhibition

Content created with:

TVC Group

TVC Group is a talented team of 40+ strategists, creatives, media relations specialists, social and digital experts and experienced producers and editors, from an eclectic mix of backgrounds, working from our Camden HQ and offices in Paris, New York and Hong Kong. We were acquired by The Economist Group in 2012.

We live by our five values – curious, smart, vibrant, ambitious, collaborative – and bring them to life through the work we deliver and how we live our day to day.

Everything we do is underpinned by insight, creativity and commercial rigour. We believe in knowledge before assumption, we value brain count over headcount and out-thinking over outspending. Our approach is channel neutral, so we’re always thinking in every possible direction.

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