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MAMo Panel: branding and website launch

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By Projects Analyst | Projects Analyst

June 27, 2017 | 3 min read

Onespacemedia, worked with MaMo Panel to launch their brand and new website. They explain the challenge presented and how they used creative solutions to produce visible results.

Background

Cambridge web design and development agency, Onespacemedia, has launched a new branding and web design and development project for international agriculture experts, The Malabo Montpellier Panel (MaMo Panel).

The MaMo Panel is a group of international agriculture experts who guide policy choices that accelerate progress towards food and nutritional security in Africa.

The Challenge

To build on its success and to more effectively communicate its purpose, work and data, the Panel commissioned Onespacemedia to create a new brand and website to elevate and amplify the organisation’s visibility and important work driving real change in food and nutrition security.

Malabo Montpellier Panel - iPhone

The Solutions

The brand identity focuses on two circular graphical elements which come together to represent the partnership between Africa and Europe. The ‘leaf’ intersection symbolises agriculture, nutrition and growth while at the same time resembling a Venn diagram - a reflection of MaMo Panel's research and evidence-based approach to their work.

The website combines leading web technologies with state-of-the-art design practices, resulting in a responsive platform which demonstrates the organisation’s progress and momentum through the presentation of news, key findings, events and resources. Visitors are guided through the site through a streamlined and optimised information architecture and navigation system, delivering a structured and decisive approach to audience journeys and content delivery.

Onespacemedia’s MD & Founder, James Cotton, commented “The goal of the Malabo Declaration is to reduce the number of those in poverty in Africa by 50% by 2025 and it’s an honour for Onespacemedia to be associated with a project of such global significance. The new website and brand identity puts the Panel in a strong position to improve their visibility and amplify their voice on a global stage.”

Malabo Montpellier Panel - Notebook

The Results

Katrin Glatzel, the MaMo Panel’s Program Leader said, “the Panel is entering its second phase with renewed focus to work with African governments on the implementation of ambitious goals under the Malabo Declaration. It was important for our new brand to reflect the partnership between Africa and Europe. The new brand identity and website will clearly inform our stakeholders about the critical work the Panel is doing within the agriculture and food security sector.”

Malabo Montpellier Panel - Macbook

This case study was originally uploaded by One Space Media to the profile hub on 19/05/17.

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Onespacemedia

Who we are Onespacemedia is a digital creative agency with offices in Cambridge and London. We’re a passionate team of designers, developers and marketing professionals providing high-quality and cost-effective digital services. Specialising in innovative web development, stunning visual design and results-focussed digital marketing, we pride ourselves on collaborative and transparent relationships with our clients.

What we do

We offer a full-stack digital design, development and digital marketing service. From website and web application development to graphic design, branding and content creation, we love to own and solve complex creative problems. We don’t just ‘build it to the brief’, either. We work as a strategic partner - an extension of our client's operation. As part of that, we first run a series of thorough research and planning rounds to get right to the heart of your problem. Then we deliver a complete, measurable answer.

The way we work Transparency and collaboration underpin everything that we do and we combine our full set of online project management, time tracking and invoicing systems with a zero-tolerance attitude to technical jargon. All that really means is that we account fully for our time and yours, divide and plan for it efficiently, and spend it doing what we're best at - planning, designing and developing great digital products.

Our people We know that great work takes great people. We’re an experienced team of creative technologists - many of whom have worked with some of the biggest brand names in the world. 

Awards & accolades We were thrilled to receive a New Media Age Effectiveness Award in 2010 for our work on a social media campaign for women's empowerment charity, Camfed. We have since been shortlisted alongside Google at the pan-European 2014 Lovie Awards and were this year awarded top ten agency status by The Recommended Agency Register - as well as top digital agency in our region by The Drum. Full details of our awards and press coverage here.

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